Tips to Protect Your Direct Mail Piece
Direct mail postcards are a popular and effective format for getting your message out. They are susceptible, however, to damage in the mailstream. Until the USPS has a permanent solution for the problems with scratching, smears, and tears, University Publishing encourages you to consider the following options to help abate problems:
- Weigh the advantages and disadvantages of mailing important communications without the protection of an envelope. Although mailing in envelopes can increase the cost, this method is the most successful way to protect high-profile publications.
- If an envelope is not feasible or desired, consider using a folded piece. Most damage would appear on the outside, somewhat protecting the message and design on the inside.
- If the best solution for your situation is still a postcard, we can help you manage the design process, avoiding the use of heavy ink coverage and intense, dark colors. We are also happy to advise you about the advantages and disadvantages of different papers and coatings.